Alicia’s career began in the equestrian world, where her entrepreneurial spirit led her to establish a successful business training and selling competition horses. Her natural acumen for business guided her through various ventures, from the competitive horse training arena to the dynamic realms of sales, marketing, networking, and distribution. Eventually, she found her true calling in bookkeeping, a field where her analytical skills and love for order converge, offering her the profound satisfaction of helping others grasp the financial aspects of the business world.

Alicia has become an integral part of the AJEC team, where her skills translate into precise financial management and insightful business support. Alicia’s academic background, encompassing business management and theoretical physics, underpins her multifaceted approach to bookkeeping. She is particularly passionate about creating opportunities for mothers of young children; her vision is to build a venture where professional fulfilment and family life are not just balanced but are synergistically enhanced.

“The universe is under no obligation to make sense to you”

Neil deGrasse Tyson