The role of the architect has evolved since the last building boom. Both the architect and the builders knew that, “if we build it, they will come”. This was great for business but not good for innovation or sustainability. Since our market downturn, we have found that builders and designers are reassessing both their bottom line and the marketability factor. Architects and designers work most often in collaboration with the builders’ marketing teams for their design direction. With new initiatives in the world of energy efficiency and green building, the design process has now become a moving target. Architects must now be able to deliver a product that is energy efficient or “green”, one that shows sustainability in design yet is also innovative. In addition, the designer must also understand the key requirements for a low defect home, which will improve homeowner satisfaction. The successful designer will be fully engaged in a collaborative design process. This would include the builder’s marketing team, décor staff, contracts and construction managers, service staff and trade representation. A sustainable business model for today’s design firm is one that delivers a product that is cheaper to build, is marketable and is environmentally responsible. A design that should allow the builder to sell an upgraded product at standard and competitive prices; one that offers improved homeowner comfort, indoor air quality, has fewer defects on the PDI and has lower operating costs.
The designer / architect by now must realize that their firm’s sustainability is joined at the hip with the builder’s ability to remain competitive. This requires a shift in thinking: stop designing a product that we “think” they want and start delivering a product that we “know” we can deliver.
There must be a new set of design rules with both sustainability and the homeowner in mind; rules that are absolutely non-negotiable. These should include:
- Energy efficiency and lower operating costs are non-negotiable.
- Indoor air quality and home comfort are non-negotiable.
- Value engineer designs to reduce materials, reduce waste and reduce your builder’s overhead.
- Have a pre-build design review with construction, marketing, décor, sales, and key trades (mechanicals, framing, insulators, drywall and the lumber supplier) prior to construction drawing finalization.
- Deliver a design through a collaborative process, which will allow your builder to accurately determine construction costs.
- Avoid major trappings of design defects such as changes in joist direction; help your builder steer away from costly service calls and potential problems with homeowners and TARION.
- Conduct an “as built” walk-through and design review with the builder and key trades, (mechanicals, framing, insulators, drywall and the lumber supplier) to “tweak’ your designs, material take-off’s and mechanical optimization.
- Don’t dismiss anything; 24” o.c. is on its way back (it was around in the 70’s) and is going to be here to stay.